Josi Stone
Hi bigwig! Who are you?
Josi Stone, Owner and Creative Director of Wildly Floral Co. I live in Maplewood, since 2016, with 3 kiddos and husband, Yoshi Stone.
Tell us about your business!
Where is it located? 9 Scotland Rd, South Orange NJ and wildlyfloral.co
What is it? A sun-filled flower and gift shop full of beautiful things to foster human connection. Wildly specializes in nature-inspired floral design.
Who is it for? Wildly offers flowers for pick up or delivery within a 15 miles radius of our shop in South Orange.
Where did you grow up?
Southern California
How long have you lived in SOMa?
8 years
How many years have you been in business?
6 years
How long have you been doing the work you do?
I was a major flower enthusiast for about 10 years prior to starting my own business
What are you working on right now?
Allllll the Mother’s Day Flowers :)
What 4 items are essential for you to do the work you do?
Flowers, snips, water, buckets
And just for fun…
What's your superpower in your business?
Listening to people and making them feel welcome
If your business were a fictional character, who would it be and why?
Luna Lovegood, she’s earnest and welcoming and unabashedly herself.
Share a piece of advice you wish someone had given you when you started your biz.
The hustle/selling/marketing never stops, so be ready for that to be an ongoing major piece of it all.
What was the last gift you gave someone?
A t-shirt that says “hey quick question. Are you fucking kidding me?”